Green claims

The upcoming EU Green Claims Directive and the Empowering Consumers for the Green Transition (ECGT) Directive, along with Danish marketing law and guidance, set stricter requirements for substantiating and communicating environmental claims.

We work closely with organisations to navigate these regulations, ensuring that sustainability claims are transparent, verifiable, and legally compliant. We provide strategic guidance on:

• Claim substantiation based on scientific data and lifecycle assessments.
• Compliance with the Green Claims and ECGT Directives, including restrictions on vague claims and unverified eco-labels.
• Best practices for sustainable branding and marketing, balancing compliance with consumer engagement.

By integrating legal expertise with sustainability knowledge, we help companies reduce legal risk, enhance consumer confidence, and position themselves as leaders in responsible communication.