Coop Denmark

The EUDR, with obligations applying from December 30. 2026, introduces stringent requirements on traceability and deforestation-free supply chains. The project focused on assessing the potential impact of the regulation across Coop’s broad product assortment and operations and supporting the design of Coop’s internal due diligence system. The process was cross-functional and highly collaborative, anchored in Coop’s product quality and sustainability team, and closely aligned with procurement, category, and IT teams.

We translated complex legislative requirements into practical, business-oriented solutions. This included mapping product categories and supply chain exposure, identifying high-risk areas, and defining key system and data needs. Following this, we co-developed a roadmap for EUDR implementation, balancing compliance with operational realities — ensuring the solution was not just technically sound but embedded in Coop’s existing ways of working.

Our work enabled Coop to respond to EUDR requirements in a timely manner. The process strengthened Coop’s sustainable sourcing systems and built internal alignment and knowledge across functions, creating a due diligence setup that is both robust and rooted in Coop’s business model.

“The EUDR is new to everyone, so there is no established best practice. The Footprint Firm helped us turn complex legislation into practical solutions. They helped us build a roadmap for EUDR implementation and design our due diligence setup. We have worked together as a team which has ensured strong integration within Coop, resulting in a solution that fits our processes. Our partnership with The Footprint Firm has been very valuable and it has been a pleasure working with the team. We are very satisfied with their guidance and support.”
- Louisa Raith Sørensen, Teamchef Nonfood Kvalitet & Ansvarlighed at Coop Denmark