Joe & the Juice

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Joe & the Juice

CSRD readiness

JOE & THE JUICE is an urban café chain selling made-to-order juices, shakes, sandwiches, and coffee using fresh and natural ingredients. Founded in Copenhagen in 2002, JOE & THE JUICE today is an international lifestyle concept with 440+ stores across more than 21 countries and known for its vibrant, music-driven environment that appeals to health-conscious and trend-aware urban consumers. In preparation for upcoming CSRD reporting requirements and as a natural part of JOE & THE JUICE continuous development of company sustainability ambitions, JOE & THE JUICE partnered with The Footprint Firm to develop a CSRD compliant Double Materiality Assessment (DMA) with clear links and synergies to the overall sustainability strategy.

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Services

Industries

  • Food & beverage
The project

JOE & THE JUICE wanted to establish a solid Double Materiality Assessment to serve both as analytic foundation for compliance and upcoming CSRD reporting as well as provide insights and relevant data on progress to the company’s sustainability strategy. The process should ensure cross-organisational alignment, involvement of senior leadership and board and ensure an outcome of also strategic value to the overall sustainability ambitions of the company.

Our approach

The Footprint team worked closely with the sustainability team, finance, legal and strategy, and facilitated a CSRD-compliant DMA process anchored in internal and external stakeholder interviews and engagement with corporate management. The assessment identified material impacts, risks, and opportunities across environmental, social, and governance topics across the value chain, aligned with CSRD requirements and with clear links to JOE & THE JUICE ‘s strategic priorities across E, S and G including areas linked to responsible sourcing, carbon footprint, waste and recycling.

The impact

Our collaboration with JOE & THE JUICE was a close joint team effort resulting in a DMA process and a final outcome going beyond compliance focus and regulatory preparation, but also ensuring a strong strategic integration with the company’s overall sustainability ambitions and providing insights for pushing ongoing sustainability efforts further.