Sustainability strategy & organisation

Sustainability strategy and organisation

Sustainability has become a core business lever — shaping revenue, cost, risk, and capital allocation. To unlock its full value, sustainability needs to be embedded into the heart of the company’s strategy, not treated as a parallel track. But not all sustainability topics are equally relevant. The key is focusing on what aligns with core business priorities, drives measurable outcomes, and is backed by a structure that enables execution.

We help companies define and deliver on sustainability strategies that drive value

Our approach goes beyond target-setting; we ensure sustainability becomes a core part of how a company positions itself, makes decisions, and operates. We work across all organisational levels to ensure strategies are not only ambitious but actionable, supported by the right governance, competencies, and culture.

Our team brings deep experience in both top-tier strategy consulting and investment. We understand how businesses and organisations work, and how sustainability integrates with broader commercial and operational objectives.

Defining the sustainability strategy

We support clients in developing sustainability strategies that are focused, grounded, and market-informed. Whether starting from a blank slate or aligning existing efforts, we focus sharply on the most business-critical areas, balancing opportunity capture with proactive risk management. Our process combines purpose definition (where needed), market and regulatory analysis, and ESG prioritisation. We define the company’s strategic position, identify high-impact initiatives, set measurable KPIs, and assess operating model implications to ensure execution readiness.

Organising for impact

We help design the organisational structure, operating model, and capabilities needed to deliver the strategy. This includes setting up cross-functional collaboration processes, enabling reliable data management, and ensuring sustainability is owned by the right people in the business. We also establish governance structures, leadership mandates, and integration points across departments, ensuring the strategy is institutionally anchored and execution is systematic.

Executing and communicating the strategy

Even the strongest strategy fails without follow-through. We support clients in mobilising the organisation, tracking progress, and building ownership across functions. We also help integrate the sustainability strategy into the broader corporate narrative and brand, working with communications and creative partners to ensure consistency and maximise the external impact of the work.

Our featured cases within sustainability strategy & organisation

“We define sharp sustainability strategies and build the organisation to deliver, ensuring sustainability drives growth, resilience, and long-term value across the business.”

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Bluestep Bank

Developing a sustainable strategy for a financial player

Bluestep is the largest specialist mortgage lender in Scandinavia, working to enable financial inclusion for those underserved by traditional banks. With a vision of helping more people fulfil their economic potential, Bluestep is also raising the bar on how sustainability is embedded across its business. The Footprint Firm partnered with Bluestep to shape the next phase of its sustainability journey, clarifying its market positioning, ESG ambitions, and roadmap for value creation.

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The project

Bluestep was ready to take the next step in its sustainability strategy, with a focus on defining a clear vision, sharpening its positioning in the market, and identifying how they could create long-term ESG value. Our role was to guide this process and help ensure that sustainability would become a strategic driver.

Our approach

Together with the Bluestep team, we facilitated a series of workshops and strategy sessions to co-develop their sustainability vision and future position. We mapped current efforts, pressure points, and opportunities, and translated these into a clear direction for how Bluestep can contribute to broader financial access.

The process resulted in a robust sustainability strategy, anchored in a detailed implementation plan and KPIs to track progress and embed accountability.

The impact

Our work has helped Bluestep build a strong strategic foundation for sustainability, grounded in its purpose and aligned with future market expectations.

With a clear vision, actionable plan, and internal ownership across teams, Bluestep is now well-positioned to advance its ESG agenda and demonstrate leadership on inclusive finance.