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Value creation & commercialisation

Value creation and commercialisation

Sustainability is increasingly shaping what drives growth, influences buying decisions, and builds long-term customer loyalty.

For companies ready to lead, it unlocks new revenue streams, sharpens value propositions, and delivers cost savings that reduce both carbon and spend. But to realise this potential, sustainability must be embedded into the commercial core, not treated as an external add-on.

We help companies commercialise sustainability

We help companies integrate sustainability into product development, sales strategy, and pricing models, Transforming it into a lever for growth, margin, and differentiation.

Commercialisation

We work with companies to turn sustainability into a commercial advantage, whether that means enhancing existing offerings or developing entirely new green value propositions. Our approach includes:

  • Sustainable product development: Defining customer value propositions and business cases for sustainability-led offerings
  • Go-to-market strategy: Segmentation, channel strategy, and roll-out planning for green products and services
  • Commercial excellence: Identifying high-potential customers, optimising customer targeting, and embedding sustainability KPIs into sales incentives
  • Sales execution: Quantifying and communicating sustainability impact, building hero cases, developing sales playbooks, and training commercial teams on green claims and sustainability-driven storytelling

We tailor our approach based on where the client is in their commercial sustainability journey, from validating existing benefits to building entirely new business models.

Sustainability-linked cost savings

We help clients reduce operational costs while simultaneously cutting CO₂e emissions. This dual-value approach integrates financial and environmental outcomes, identifying initiatives that unlock immediate wins and long-term impact. Examples include:

  • Reducing energy consumption across operations
  • Switching to low-carbon alternatives for IT or materials
  • Integrating CO₂e performance into supplier selection
  • Cutting production waste and inefficiencies
Our support unfolds in two phases
  • Initial assessment: A rapid scan of potential CO₂e levers with indicative cost and carbon savings.
  • Full realisation: Prioritisation, business case development, and implementation planning — including both quick wins (e.g. indirect procurement) and longer-term strategic moves (e.g. materials, production methods).

Our featured cases within value creation & commercialisation

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Jakob Blindum
Jakob Blindum
Director
jeb@thefootprintfirm.com about mailto:jeb@thefootprintfirm.com

“Sustainability isn’t just the right thing to do, it’s a powerful lever for business. We help organisations unlock new markets, increase revenue, and drive profitability through sustainability-led innovation and cost efficiency.”

Explore our full range of services supporting every step of the sustainability journey

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Microsoft

Creating sustainability impact for their customers

Microsoft has formulated an ambitious strategy on climate and sustainability, aiming to be carbon negative by 2030, to compensate for all historical emissions by 2050, and to invest heavily in emerging sustainability technologies. In close collaboration over several years and markets, we have worked with Microsoft to amplify its climate impact, not by focusing solely on Microsoft’s own footprint, but by enabling its customers to reduce theirs.

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Services

Industries

  • Technology & software
The project

Our engagement began in Denmark, supporting the foundational analysis behind Microsoft’s Tech Action campaign. Since then, the collaboration has expanded across European and global markets. The common goal has been to enable Microsoft to help its customers reduce their carbon emissions, multiplying Microsoft’s overall impact on climate change far beyond its operational footprint.

Our approach

Together with the Microsoft team, we analysed sustainability trends across industries and markets to identify where digital solutions could enable meaningful carbon reductions. We quantified the GHG reduction potential of using Microsoft technologies, developed “hero cases” to illustrate impact across sectors, and delivered training sessions for Microsoft employees, partners, and customers to bring these insights into practice.

The impact

Our collaboration has helped Microsoft scale its sustainability impact far beyond its own operations. By equipping internal teams, partners, and customers with the knowledge and tools to quantify and communicate carbon reduction potential, Microsoft is now positioned as a strategic enabler of climate action across industries and markets.