Perfect Season
Perfect Season
Artisanal plant-based alternatives that put greens on the main stage
Investment vertical
- Food & agricultureabout /verticals/food-and-agricultureFood & agriculture
Stage
- Pre-seed
Website
perfectseason.comen/ about https://perfectseason.com/en/The challenge
Most plant‑based foods on the market strive to mimic meat rather than celebrate vegetables. This approach often compromises nutritional benefits and reinforces meat‑based diets instead of shifting eating habits toward more plant‑forward meals. As a result, greens remain side-lined rather than recognized for their full potential in taste, nutrition, and environmental sustainability.
The solution
PerfectSeason crafts artisanal plant‑based products that put greens front and center—celebrating vegetables on their own terms rather than imitating meat. Their offerings deliver satisfying taste, texture, and nutrition, proving that plant‑forward food can stand on its own. By highlighting the value of greens, PerfectSeason aims to change how people eat and support a more sustainable, plant‑positive food culture.
Footprint team
- Anna Søndergaardabout ?overlay=anna-sondergaard
aso@thefootprintfirm.com about mailto:aso@thefootprintfirm.comAnna Søndergaard
Co-Founding Partner & CEO
Anna is an experienced entrepreneur and co-founder of Danish fashion brand Becksöndergaard Copenhagen, which was later sold to a private equity fund. Her main areas of expertise include business development, sales, distribution, product and pricing strategy as well as professionalization and scaling of start-ups.
Besides this, Anna has been actively involved as a board member, advisor and investor in a number of start-ups within industries such as sustainable fashion and apparel, Internet of Things and lifestyle over the past 10 years.
Passionate about entrepreneurship, building companies and always challenging the status quo, Anna embodies a commercial mindset and a hands-on approach to business development and strategy formulation. She’s a firm believer in integrity and that people are key to any success and she has a strong talent for building bridges between various stakeholders in organizations.
Anna holds a Master of Science in International Marketing and Management from Copenhagen Business School. Before starting her own company, she worked in consulting with McKinsey & Company and as Project Manager within advertising for Lowe Worldwide.