REEL

Many companies want to shift to renewable electricity, but traditional electricity markets and contract models rarely lead to real, additional renewable energy deployment. Buying “green” certificates or traditional supply doesn’t necessarily build new wind or solar capacity, meaning corporate electricity demand often fails to drive the energy transition. Meanwhile, volatile electricity prices and complex procurement processes make it difficult for businesses to commit to a sustainable, stable energy supply.

Reel offers a new electricity procurement model that directly ties corporate demand to the construction of new renewable energy capacity through Power Purchase Agreements (PPAs). By enabling companies to lock in fixed-price contracts from solar and wind parks built as a result of their commitment, Reel turns corporate electricity demand into a driver for renewable build-out. The company complements these PPAs with data‑driven tools, flexible battery and storage solutions, and optimization services — making renewable energy predictable, profitable, and accessible to companies of all sizes while accelerating the transition to a carbon-free grid.