Value creation & commercialisation

We work with companies to turn sustainability into a commercial advantage, whether that means enhancing existing offerings or developing entirely new green value propositions. Our approach includes:

• Sustainable product development: Defining customer value propositions and business cases for sustainability-led offerings
• Go-to-market strategy: Segmentation, channel strategy, and roll-out planning for green products and services
• Commercial excellence: Identifying high-potential customers, optimising customer targeting, and embedding sustainability KPIs into sales incentives
• Sales execution: Quantifying and communicating sustainability impact, building hero cases, developing sales playbooks, and training commercial teams on green claims and sustainability-driven storytelling

We tailor our approach based on where the client is in their commercial sustainability journey, from validating existing benefits to building entirely new business models.

We help clients reduce operational costs while simultaneously cutting CO₂e emissions. This dual-value approach integrates financial and environmental outcomes, identifying initiatives that unlock immediate wins and long-term impact. Examples include:

• Reducing energy consumption across operations
• Switching to low-carbon alternatives for IT or materials
• Integrating CO₂e performance into supplier selection
• Cutting production waste and inefficiencies

• Initial assessment: A rapid scan of potential CO₂e levers with indicative cost and carbon savings.
• Full realisation: Prioritisation, business case development, and implementation planning — including both quick wins (e.g. indirect procurement) and longer-term strategic moves (e.g. materials, production methods).