Cellugy
Cellugy
Biofabricating high-performance cellulose to replace petrochemicals
Investment vertical
- Biosolutionsabout /verticals/biosolutionsBiosolutions
Stage
- Seed
Website
www.cellugy.com about https://www.cellugy.com/The challenge
Many everyday products rely on petrochemical-based ingredients that contribute to microplastic pollution, toxic waste, and high carbon emissions. Even plant-based cellulose alternatives often require resource-intensive harvesting and heavy chemical processing, making them difficult to scale sustainably. Industries like personal care urgently need high-performance materials that don’t damage the planet.
The solution
Cellugy biofabricates pure cellulose through microbial fermentation, producing EcoFLEXY — a first-of-its-kind powder cellulose that brings the force of nature to product formulations. Renewable, biodegradable, and fossil-free, EcoFLEXY replaces petrochemical ingredients without compromising performance. It is adaptable, stable, and easily redispersed, making it a powerful tool for sustainable innovation that meets industry needs and customer expectations while supporting a fully circular materials future.
Footprint team
Will has international consulting experience from Bain & Company and The Footprint Firm. He has worked extensively with sustainability strategy, decarbonisation & target setting, and sustainability due diligence, ranging from SMEs to multinationals across a variety of industries. Will leads The Footprint Firm’s Biotechnology investment vertical and supports the go-to-market of portfolio companies within it.
Before joining The Footprint Firm, Will worked for 4.5 years at Bain & Company in Copenhagen, where he advised clients on a variety of strategic and operational challenges, primarily in Consumer Goods, Tech, Energy and Industry. At Bain, Will developed a passion helping large corporates navigate their decarbonisation journeys, which he sees as having a huge role to play in climate change mitigation. During this period, he also spent 6 months in Colombia helping to scale local start-ups.
Outside work, Will plays a lot of sport, mainly tennis, hockey and running, as well as being a keen musician. He holds a Master’s degree in Natural Sciences from UCL, where he majored in Physics and Physical Chemistry and during these studies, he also spent a year at McGill University in Canada.