Advisory
Investment

Greenshift

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Greenshift

Cutting cloud computing costs and emissions by up to 40%

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Investment vertical

Stage

  • Pre-seed

Website

greenshift.app about https://greenshift.app/
The challenge

Data centres are one of the fastest-growing sources of global emissions, and inefficient enterprise cloud applications drive a large share of the waste. With cloud spend projected to top €1 trillion a year by 2030 and data centres on track to emit 2.5 billion tonnes of CO₂, cutting avoidable compute is urgent for both cost and climate.

The solution

GreenShift is an Amsterdam-based AI startup that cuts cloud costs and emissions by up to 40%. Its platform right-sizes infrastructure, optimizes workloads in real time, aligns compute with renewable availability, and flags inefficient application code. Early pilots already show up to 40% reductions in both costs and emissions with no performance loss, and GreenShift is now scaling enterprise deployments.

Footprint team
Sofie Kall

Sofie Käll

Chief Investment Officer

+45 28 11 39 95 about tel:+45 28 11 39 95ska@thefootprintfirm.com about mailto:ska@thefootprintfirm.comlinkedin about https://www.linkedin.com/in/sofie-k%C3%A4ll-138a9164/

Sofie brings a decade of experience in investment, corporate finance, and strategy. Having worked across private equity, growth capital, and venture capital, she has been deeply involved in investments, advisory boards, and sustainability initiatives. Before joining us, Sofie was part of the investment team at SEB Private Equity, where she was responsible for investing capital from top tier, third party institutions into private equity on a global scale in different structures. Sofie worked as a sparring partner, serving on the advisory board of top tier private equity firms and led numerous co-investments spanning private equity, growth capital and venture capital.

In the Nordics, Sofie led the acquisition and divestment of majority and significant minority investments and served on the board of companies like Planday, VaccinDirekt and Better Jusage. Additionally, her experience includes running mandates and raising external funds, as well as being a driver of the sustainability strategy and serving on the ESG Committee.

Academically, Sofie holds an MSc in Corporate Finance from Cass Business School (now Bayes Business School) in London and a BSc in Business Administration from Lund University (including a secondment at the University of Melbourne).