Greenshift
Greenshift
Cutting cloud computing costs and emissions by up to 40%
Investment vertical
- Climate techabout /verticals/climate-techClimate tech
Stage
- Pre-seed
Website
greenshift.app about https://greenshift.app/The challenge
Data centres are one of the fastest-growing sources of global emissions, and inefficient enterprise cloud applications drive a large share of the waste. With cloud spend projected to top €1 trillion a year by 2030 and data centres on track to emit 2.5 billion tonnes of CO₂, cutting avoidable compute is urgent for both cost and climate.
The solution
GreenShift is an Amsterdam-based AI startup that cuts cloud costs and emissions by up to 40%. Its platform right-sizes infrastructure, optimizes workloads in real time, aligns compute with renewable availability, and flags inefficient application code. Early pilots already show up to 40% reductions in both costs and emissions with no performance loss, and GreenShift is now scaling enterprise deployments.
Footprint team
- Sofie Käll about ?overlay=sofie-kall
ska@thefootprintfirm.com about mailto:ska@thefootprintfirm.comSofie Käll
Chief Investment Officer
Will has international consulting experience from Bain & Company and The Footprint Firm. He has worked extensively with sustainability strategy, decarbonisation & target setting, and sustainability due diligence, ranging from SMEs to multinationals across a variety of industries. Will leads The Footprint Firm’s Biotechnology investment vertical and supports the go-to-market of portfolio companies within it.
Before joining The Footprint Firm, Will worked for 4.5 years at Bain & Company in Copenhagen, where he advised clients on a variety of strategic and operational challenges, primarily in Consumer Goods, Tech, Energy and Industry. At Bain, Will developed a passion helping large corporates navigate their decarbonisation journeys, which he sees as having a huge role to play in climate change mitigation. During this period, he also spent 6 months in Colombia helping to scale local start-ups.
Outside work, Will plays a lot of sport, mainly tennis, hockey and running, as well as being a keen musician. He holds a Master’s degree in Natural Sciences from UCL, where he majored in Physics and Physical Chemistry and during these studies, he also spent a year at McGill University in Canada.