REEL
REEL
B2B electricity supplier, trader, and balancing-responsible party
The challenge
Many companies want to shift to renewable electricity, but traditional electricity markets and contract models rarely lead to real, additional renewable energy deployment. Buying “green” certificates or traditional supply doesn’t necessarily build new wind or solar capacity, meaning corporate electricity demand often fails to drive the energy transition. Meanwhile, volatile electricity prices and complex procurement processes make it difficult for businesses to commit to a sustainable, stable energy supply.
The solution
Reel offers a new electricity procurement model that directly ties corporate demand to the construction of new renewable energy capacity through Power Purchase Agreements (PPAs). By enabling companies to lock in fixed-price contracts from solar and wind parks built as a result of their commitment, Reel turns corporate electricity demand into a driver for renewable build-out. The company complements these PPAs with data‑driven tools, flexible battery and storage solutions, and optimization services — making renewable energy predictable, profitable, and accessible to companies of all sizes while accelerating the transition to a carbon-free grid.
Footprint team
- Christian Enkrog Boyles about ?overlay=christian-enkrog-boyles
ceb@thefootprintfirm.com about mailto:ceb@thefootprintfirm.comChristian Enkrog Boyles
Partner
- Kaisa Virolainen about ?overlay=kaisa-virolainen
kvi@thefootprintfirm.com about mailto:kvi@thefootprintfirm.comKaisa Virolainen
Senior Associate
Christian is an experienced strategy consultant, who joined The Footprint Firm in 2020 after a career in management consulting at QVARTZ/Bain & Company, working primarily with strategy and business transformation projects. Christian has solid experience from working with renewables industry and institutional investors, including private equity and infrastructure funds and family offices both on fund and portfolio level.
Christian’s industry experience also covers engagements in telecommunications, medical technology and for public institutions among others. Besides this Christian has experience within economic consulting, especially socio-economic impact analyses within infrastructure, environment and tourism for public institutions and utilities. Moreover, Christian worked for top-tier boutique strategy consulting firm, Port Jackson Partners, in Sydney, Australia.
Christian holds a Master of Science in Economics and Business Administration from Aarhus University with an emphasis on International Economic Consulting and a double degree with a Bachelor of Science in Economics and Business Administration from Aarhus University and in Management from Clemson University. Part of his degree was completed at Universidad Carlos III de Madrid.