Søuld

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Søuld

Acoustic products made from eelgrass

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The challenge

Construction materials, especially those used for insulation and acoustic treatment, are often carbon intensive, rely on synthetic or fossil derived components, and contribute substantially to CO₂ emissions and environmental degradation. There is a growing need for building materials that offer high performance without compromising sustainability, aesthetics, or durability.

The solution

Søuld transforms an abundant natural resource, eelgrass, into high performance acoustic panels that combine excellent acoustic excellent acoustic comfort with safety, durability, and modern design. By reintroducing eelgrass into modern construction, Søuld offers a circular, low carbon alternative to traditional building materials. Their products store carbon, reduce reliance on synthetic materials, and prove that sustainability and premium performance can go hand in hand.

Asbjørn is a Manager at The Footprint Firm and heading up impact & ESG of our Article 9 venture capital fund. He leads the fund’s impact strategy and ESG integration across the investment cycle - developing frameworks and KPIs, conducting impact and ESG due diligence, supporting investment teams, and working actively with portfolio companies. He is also responsible for impact measurement and reporting, including alignment with SFDR Article 9 and EU Taxonomy.

Asbjørn brings broad experience in sustainability consulting, spanning strategy development, GHG inventory calculations and training sessions, CO2e reduction roadmap and target setting, and advising PE and VC funds on fund-level sustainability strategies, ESG due diligence and vendor due diligence.

Prior to joining The Footprint Firm in 2021, Asbjørn was a central part of building Frederiksberg’s Sustainability Council consisting of recognized experts. As a consultant for the council, Asbjørn supported the experts in advising Frederiksberg’s mayor and local politicians on various sustainability challenges and opportunities including initiatives to decarbonize the energy and transportation sectors.

Asbjørn holds a Master of Science in International Marketing and Management with a minor in Sustainable Business and a Bachelor of Science in International Business from Copenhagen Business School where part of his degree was completed at Singapore Management University.