Cellugy
Cellugy
Biofabricating high-performance cellulose to replace petrochemicals
Investment vertical
- Biosolutionsabout /verticals/biosolutionsBiosolutions
Stage
- Seed
Website
www.cellugy.com about https://www.cellugy.com/The challenge
Many everyday products rely on petrochemical-based ingredients that contribute to microplastic pollution, toxic waste, and high carbon emissions. Even plant-based cellulose alternatives often require resource-intensive harvesting and heavy chemical processing, making them difficult to scale sustainably. Industries like personal care urgently need high-performance materials that don’t damage the planet.
The solution
Cellugy biofabricates pure cellulose through microbial fermentation, producing EcoFLEXY — a first-of-its-kind powder cellulose that brings the force of nature to product formulations. Renewable, biodegradable, and fossil-free, EcoFLEXY replaces petrochemical ingredients without compromising performance. It is adaptable, stable, and easily redispersed, making it a powerful tool for sustainable innovation that meets industry needs and customer expectations while supporting a fully circular materials future.
Footprint team
Jonas draws on experience in investment, corporate finance, and strategy from philanthropy, private equity, and venture capital as well as from investment banking.
Before joining The Footprint Firm, Jonas was Head of Strategy & Special Projects and member of the Senior Leadership Team in the Novo Nordisk Foundation, with responsibility for impact investments and philanthropic strategy in both health and sustainability. Also, Jonas served on the Investment Advisory Board of Den Sociale Kapitalfond Invest and has been involved in the corporate governance development of the Novo Nordisk Foundation group of companies.
Prior to this Jonas worked at Novo Holdings, the Novo Nordisk Foundation’s investment company, covering an array of life science investments in sustainability, health and biotech companies, ranging from early start-ups to large mature companies in both the private and public space.
Moreover, Jonas worked for a leading Danish M&A advisor FIH Partners, where he advised on a variety of transactions.
Jonas holds a Master of Science in Applied Economics and Finance as well as a Bachelor of Science in International Business from Copenhagen Business School and has studied at Harvard.